Author details


Karin Zaghi is an Associate Professor of Practice at SDA Bocconi School of Management and a Professor of Marketing at Bocconi University. At SDA Bocconi she coordinates courses in Trade Marketing, and Atmosphere and Visual Merchandising. She is a consultant in the fields of marketing and visual merchandising, and the author of Atmosfera e visual merchandising [Atmosphere and Visual Merchandising], and Visual Merchandising e relazioni di canale [Visual Merchandising and Channel Relationships]

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