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MARCO TURINETTO , CARLA LUNGHI , FRANCESCA ROMANA RINALDI

WHAT'S FASHION? IT'S METHOD!

THE VALUES OF IDEAS IN FASHION COMPANIES

Bocconi University Press

Carta 18,00 (-5%) DISPONIBILITÀBassa

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The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes (of products and services). This publication aims to group together around a single concept, change for growth, the interests and goals of all those in Italy and in the world who have recognized that the adoption of new strategies is an incontrovertible need. This volume thus seeks to meet a challenge, that of rethinking and redesigning behavior, models, and attitudes; in a nutshell, the market approach of the sector and the Fashion System.

Data Di Pubblicazione: 02-2018

Numero Pagine: 112

ISBN/EAN: 9788899902162

Formato: Carta

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