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GABRIELLA LOJACONO , LUANA CARCANO

MADE IN ITALY INDUSTRIES

MANAGERIAL ISSUES AND BEST PRACTICES

UBE

e-Pub DISPONIBILITÀAlta

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Made in Italy is a powerful brand, often associated to specific industries, such as fashion and supercars, and to a well-defined location. Made in Italy should also be associated with an Italian way of competing: Made in Italy companies are also often leaders in their competitive space. Their expertise, know-how, creativity, and innovative energy is well recognized world-wide. In the book, we will analyze the most relevant industries and players of Made in Italy while at the same time discussing about their strategic and managerial unique features with the aim to highlight best practices that can be put into action in different contexts.

Data Di Pubblicazione: 02-2019

ISBN/EAN: 9788899902483

Formato: e-Pub

Protezione: DRM

Stampabile: NO

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