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DAVIDE PELLEGRINI , FRANCESCA DE CANIO

NEW SOCIAL GAME (THE)

SHARING ECONOMY AND DIGITAL REVOLUTION: AN INSIGHT ON CONSUMERS' HABITS CHANGE

Bocconi University Press

Carta 17,00 (-5%) DISPONIBILITÀSu ordinazione

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The idea of BlaBlaCar was born one Christmas when I wanted to get home to my family in the French countryside. 500 km away from Paris, it wasn’t the easiest place to reach. With no car and all the trains sold out, I finally convinced my younger sister to make a lengthy detour via Paris to pick me up. By the end of 2016, BlaBlaCar will count 40 million members in 22 countries. In the past decade, enabled by trust and technology, we have built the world’s largest carpooling community. We have turned millions of lonely drivers into carpoolers and have opened up a whole new world of friendly and affordable travel. We are optimizing cars, one of the world’s most inefficiently used assets. And best of all, we are enabling new social connections along the way.” Frédéric Mazzella – Founder of BlaBlaCa

Data Di Pubblicazione: 06-2017

Numero Pagine: 160

ISBN/EAN: 9788899902032

Formato: Carta

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